In a recent article focused on books, manuals and websites, Kathy Sierra asks, is your product "remarkable at every scale"? What makes your book or web page unique? What about it would cause readers to think only of you as the author or publisher? How embedded is your brand?
Again, the folks at Creating Passionate Users offer insight that is directly applicable to our churches and our efforts to help people connect to their Creator.
- Do your bulletins, ministry flyers and mailers all look as though they came from the same church? Do they immediately communicate your church?
- Does your website help your online guests "experience" your church before they get on campus? Do they walk in for the first time and sense, "I've been here before"?
- Are your bulletins, flyers, mailers and web copy all reflect one voice? Do they carry the same language, vocabulary and style that tunes your readers into the one mission and message of your church?
Several posts have been made already on various sites, but don't miss the relevancy of GCC's Communication Values recently compiled and posted first on Kem Meyer's blog.
How remarkable is your ministry?
