In an interview with Nettie Hartsock at her Must Read Business Books blog, John Moore talks about Starbucks' treatment of customers:
Starbucks marketers treat customers not as occasional tourists seeking superficial trinkets but as everyday explorers seeking stories. With every visit to Starbucks, customers come away with a story. It could be the story of a new beverage or a story of seeing an old friend or a story about hearing a favorite tune playing overhead while inside Starbucks.
Explorers are eager to learn, they want to linger in an area and soak up the atmosphere while tourists are satisfied with the dime tour and superficial trinkets. Most fast food companies treat customers as tourists. And many times, they even give them trinkets with a purchase of combo meal.
At Granger Community Church we're learning to embrace every person's story as a treasured journey... because every person matters to God. "Everyday explorer's seeking stories". That's the kind of church I want to be part of. I think that gets to the essence of community.
Grab a cup of coffee and meet me at church.
