I'm not talking about jumping out from behind trash cans and scaring your guests. That'd be a surprise, but no.
And I'm not thinking about blowing your budget to lavish your guest with extravagant gifts.
Think simple. Think functional. Think...
- umbrella escorts in inclement weather
- hand sanitizer dispensers around your building
- chairs/lounge area in the women's restroom
- clean everything
- follow-up when guests request help
- mouthwash, lotion, mints in the restroom
- soft seating in common areas
Check out this transformation at Christ Community in St Charles, IL (thanks for sharing the pics, Brian!):
Before...
After...
The point isn't too merely surprise your guests. The surprise communicates care and value.
...because people matter.